The #Gift

Hommey Signature Robes (Creator-selected colourways)

The Industry

Homewares & Lifestyle

The Influencers

Homes & Interiors, Lifestyle & Content Creators

Victoria-based creators

Micro to mid-tier audiences

Creators with an eye for aesthetic, comfort-led content

Ready to Contra Gift?

The challenge

Hommey, an Australian homewares brand known for its playful colour palettes and comfort-first designs, wanted to generate authentic, in-home content showcasing its iconic robes. The goal was to highlight how Hommey pieces naturally fit into everyday routines, slow mornings, cosy evenings, and real homes, without overly styled or scripted content.

With a strong emphasis on aesthetic alignment and organic storytelling, Hommey needed creators who could authentically showcase the robes in their own personal style, while still maintaining brand cohesion. Finding the right mix of homes, interiors and lifestyle creators, all within Victoria, required a targeted and efficient approach.

The solution

Using #Gifted, Hommey launched a robe-focused gifting campaign that invited creators to apply directly through the platform. Creators were required to select a Hommey robe, with the freedom to choose their preferred colourway, ensuring genuine excitement and natural product integration.

The campaign attracted strong interest, with 306 creators applying, allowing Hommey to carefully hand-pick 36 creators whose content style, home aesthetic and audience aligned seamlessly with the brand.

By gifting the same hero product across multiple creators, while allowing creative freedom, Hommey received a diverse range of content styles, from morning routines and bedroom styling to relaxed at-home moments. The result was a library of high-quality, reusable content that felt organic, aspirational and true to Hommey’s brand DNA.

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