BONDS, Australia’s iconic lifestyle and apparel brand, needed an efficient way to run influencer contra-seeding campaigns across its wide product range, spanning men’s, women’s, kids’, and babywear. With such a broad demographic mix, matching the right creators to each vertical was becoming increasingly complex. The brand runs multiple sub-campaigns at any given time, from partnering with plus-size influencers to promote its intimates, to collaborating with wellness creators on period-friendly underwear. Managing these diverse briefs manually was time-consuming, and finding authentic creators across so many audience segments required a more streamlined approach.

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