The #Gift
The Steam Iron
The Industry
Appliances
The Influencers
- Female.
- 8k+ Followers.
- Lifestyle & Parenting.
- Australia-wide.
The challenge
Braun, a leading brand in everyday home essentials, was gearing up to launch their latest product, 'The Steam Iron.' To make this new release a household essential in Australia, they sought the help of influencers to create buzz and excitement around the product.
Braun aimed to not only build social proof but also gather high-quality user-generated content (UGC) for their paid media campaigns. They needed a streamlined approach to manage influencer partnerships effectively. By expanding their marketing strategy through influencer gifting, they aimed to reach new audiences and drive traffic from social media to product purchases.
The solution
Utilizing the #gifted platform, Braun quickly attracted 250 vetted female lifestyle and parenting influencers who were perfectly aligned with their campaign goals. This swift response demonstrated the platform's efficiency in matching brands with influencers.
Out of the 13 influencers selected for the campaign, Braun achieved a remarkable 98% activation rate. The collaboration resulted in the creation of 12 high-quality video reel UGC assets, which Braun could strategically repurpose across their social media channels.
All UGC was organically created by the creators in their unique style. This authentic approach, not only amplified their product launch but also provided valuable content for ongoing marketing efforts, ensuring a broader reach and sustained engagement with their target audience.
The Results
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