The #Gift
A selected Koala Furniture Piece
The Industry
Homewares
The Influencers
- Male + Females.
- 10k+ Followers.
- Homes & Parenting.
- Australia-wide.
The challenge
Claiming the title of ‘Australia’s most awarded mattresses,’ Koala prides itself on creating high-quality furniture that resonates with the average Australian. With a brand ethos of ‘true homely comfort,’ featuring real Australians was essential to capture the brand's authenticity. They needed a continuous influx of recognizable Australians using their products to ensure it stuck in the minds of people on social media.
They needed to source multiple creators who would give them permission to run ads using their handles—a challenging and complex task—and scale UGC production quickly and efficiently for maximum ROI.
The solution
Koala initiated an ongoing #gifted campaign for a range of their staple pieces, which they continue to run month after month. This strategy allows them to consistently attract a steady stream of influencers, generating brand buzz and building a comprehensive library of video UGC content featuring people unpacking and reviewing Koala products.
Through #gifted, the brand was matched with influencers who perfectly fit their ideal profile—the familiar and homely Aussie. The influencers needed to meet specific criteria, such as an interest in home and lifestyle, with some coming from the parenting category to create content showcasing families enjoying Koala products. Additionally, it was crucial for Koala to access UGC for whitelisted ads. They achieved all of this through #gifted's extensive and vetted influencer database, clever demographic filtering, and pro package content licensing allowance.
The Results
Similar case studies
Get social buzz at scale
Collaborate with multiple vetted influencers at once
Get a steady flow of organic UGC every month
Save time with our personalized influencer-matching algorithm + centralized chat feature
All easily managed in one place
Koala
Objective
Results
Gifting has accelerated Koala's influencer program by enabling us to connect to thousands of talented influencers & creators. Many of the gifting campaigns have resulted in high quality content that has gone on to be reused in our ad channels, and were some of our highest converting ads. I highly recommend brands to use this tool.
Gifts Received
