Sienna Living Natural Bamboo All Seasons Quilt
Home & Interior
Sienna Living was on a mission to turn every bed in Australia into a luxurious sanctuary of comfort and style. They needed to showcase their premium bedding products in a way that resonated with modern living while honouring their rich, traditional roots.
The task? Find the perfect influencers to authentically embody their brand and create relatable content. With busy schedules and high standards, manually scouting influencers was a total time-suck.
Enter #gifted, your all-in-one influencer matchmaking and campaign management tool. Sienna Living tapped into #gifted’s platform to match with influencer who were the perfect fit for their luxe bedding vibe. From health & wellness experts to home decor aficionados, #gifted’s advanced filters and matching algorithm made it a breeze to connect with the right creators and keep things fresh.
They launched multiple campaigns, receiving over 1,070 applicants and collabing with 53 influencers who collectively had a following of over 1.2M+. These influencers created viral TikTok content, IG reels and YouTube videos. The campaigns generated over 450k engagements and more than 70 high-quality UGC assets, all at zero cost. The influencers’ content was repurposed across Sienna Living’s channels, significantly boosting their social buzz and brand presence.
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