The #Gift
The Hydracare Skin Range
The Industry
Skincare
The Influencers
- Female
- Beauty & luxury influencers
- Australia wide.
- +20k followers.
The challenge
Ella Baché understands the power of influencers when it comes to launching new products. Recognizing that authenticity and trust are paramount, they turned to influencers to share their personal experiences, knowing this approach resonates far better in today’s world than traditional advertising.
Their goal was to quickly connect with a large number of female beauty influencers who could create engaging video content showcasing before-and-after results, skincare routines, and tips on using Ella Baché products. Rather than paying for content, which can feel inauthentic, Ella Baché wanted influencers to share their genuine experiences, hoping for organic, viral success.
The solution
A team of 2 creative strategists uses #gifted to quickly find the right influencer profiles through the filters on #gifted’s influencer marketplace. They were able to find an abundance of beauty influencers with an interest in reel/TikTok content to connect with.
Through the platform, Ella Baché was able to match, ship products and receive final content within 2 weeks. This process made their life so much easier and meant they could get UGC assets much fast than before.
The Results
Similar case studies
Get social buzz at scale
Collaborate with multiple vetted influencers at once
Get a steady flow of organic UGC every month
Save time with our personalized influencer-matching algorithm + centralized chat feature
All easily managed in one place
Ella Bache
Objective
Ella Bache's objective in utilizing #gifted was to introduce their brand to new audiences while spotlighting their latest product releases and innovative formulations. As a renowned Australian skincare label, they aimed to leverage the power of influencer collaborations to authentically showcase the efficacy and uniqueness of their new skincare solutions, ensuring they reach and resonate with a broader, more diverse consumer base.
Results
The brand engaged with selected creators, sending out newly launched skincare sets in exchange for Instagram reels, TikTok videos, and product reviews. This strategic move generated a wave of social proof, showcasing the effectiveness and appeal of their new releases. Across several Australian States and Territories, Ella Bache matches with a diverse array of creators or all ages and ethnicities. The campaign successfully leveraged diverse content formats to highlight Ella Bache's commitment to skincare excellence, expanding their reach and reinforcing their market presence.
Gifts Received
