From campaign to completed content.

Set up your Plan your gifting, reach the right creators, and collect ready-to-use content — all in one place.

Powered by smart matching, in-app collaboration, and a growing content library you can use to power your marketing engine.

Book a strategy call with #gifted

Matching Algo 2.0

Think of it as a two-way match. Your campaign sets the brief. Our algorithm weighs creator quality and past performance.

Creators opt in because they’re keen — and the best-fit collaborations naturally rise to the top.

Advanced Filters

Plenty of creators apply. You choose the best fit.

Use advanced filters to refine your applicants by everything from audience and engagement to content style and physical attributes — so the collaborations you say yes to feel right for your brand.

Bulk actions

Do the admin once and cut your workload in half.

Select creators in bulk and move fast — message, shortlist, approve, or decline in a few clicks. Great campaigns don’t need ten tabs open.

Choose creators with confidence

Every creator on #gifted has a detailed profile designed for quick, confident review — from recent content and audience signals to past performance and behavioural attributes.

So instead of guessing, you can compare applicants easily and choose creators who genuinely align with your brand and campaign goals.

Great creator partnerships start with the right fit.
Some campaigns call for broad reach and visibility, while others focus on niche audiences, strong engagement, or highly aligned brand storytelling.
Reviewing profiles through the lens of your campaign goal helps ensure the content you receive doesn’t just look good — it performs where it matters.

Want a clearer view of where creator marketing is heading next?

Explore the influencer trends shaping 2026

Your content library, already organised

Every #gifted collaboration (yes, even stories!) flows into one searchable gallery, giving you a clear view of what’s been delivered and what’s ready to use.Filter by content type, platform, date and more. Pro and Pro+ plans supporting downloading content so you can repurpose high-quality social proof fast.

Built-in licensing that lets your content go further

Pro and Pro+ plans include licensing rights for content created through #gifted collaborations while you’re subscribed — so you can confidently use creator assets across paid ads, product pages, emails, and more.

Grow plans keep content for organic sharing only.

What starts as a single gifted collaboration becomes a bank of real, high-performing creative you can reuse across your marketing funnel — without extra negotiations or hidden fees.

Still have unanswered questions on creator content and licensing rights? 

We got you.

How do brands choose the right creators or influencers to work with?

Brands choose creators based on fit, not just size.  The most effective partnerships come from alignment in content style, audience, values, and past collaboration performance, ensuring the resulting influencer or creator content feels authentic and performs across marketing channels.

Do creators or influencers need a large following to be effective?

No — follower count is less important than relevance and engagement.
Smaller or mid-sized creators often deliver strong results in influencer gifting and creator marketing because their audiences are highly trusted and responsive.

How do brands know a creator genuinely wants to collaborate?

On #gifted, creators and influencers actively opt in by swiping yes on a campaign.
This removes cold outreach and ensures collaborations begin with genuine interest, improving both content quality and campaign performance.

Why is building a library of creator or influencer content valuable?

A creator content library allows brands to reuse authentic social proof across ads, websites, email, and future campaigns. Instead of content disappearing after it’s posted, influencer and creator assets become ongoing marketing resources that support the full customer journey.

Who owns influencer or creator content, and when can brands reuse it?

Creators always own their content. With #gifted Pro or Pro+ plans, brands receive licensed usage rights to reuse approved creator or influencer content in paid advertising, websites, email marketing, and other digital channels while the subscription is active.

What happens to content licensing rights if a plan changes or ends?

Content usage rights are tied to an active Pro or Pro+ subscription. If a plan is downgraded or cancelled, paid or commercial reuse must stop, and content returns to organic-only sharing in line with licensing terms.

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