The #Gift

$200 ParkBooker voucher to book any holiday park across Australia

The Industry

Travel, tourism and outdoor accommodation

The Influencers

Outdoor, parenting and travel creators with highly aligned audiences, with a focus on female creators as key holiday decision makers

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The challenge

ParkBooker was looking to expand awareness of its platform while showcasing the breadth of outdoor accommodation experiences available across Australia.

The opportunity was clear. Families, couples and adventure seekers are actively looking for unique ways to travel, but discovery is often fragmented. Holiday parks can be overlooked or perceived as limited, despite offering diverse and memorable experiences.

ParkBooker needed to reposition this category. Not just as a practical booking option, but as an exciting, flexible and accessible way to travel.

At the same time, they wanted to reach the people who actually plan and book these trips. In many households, that decision sits with women, particularly when it comes to family holidays.

The challenge was to create content that felt real, inspiring and useful, while reaching an audience that could genuinely see themselves booking their next stay.

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The solution

ParkBooker partnered with #gifted to run a targeted gifting campaign designed to bring their offering to life through real experiences.

Creators were gifted a $200 ParkBooker voucher, allowing them to book and stay at any holiday park listed on the platform. This gave creators the flexibility to choose locations and experiences that suited their audience and lifestyle, resulting in content that felt authentic rather than staged.

The campaign focused on creators in the outdoor, parenting and travel categories, with a deliberate emphasis on female creators. This approach ensured the content spoke directly to key decision makers who are often responsible for planning and booking trips.

Rather than prioritising large followings, the campaign focused on audience alignment. Creators were selected based on how well their content and community matched the type of traveller ParkBooker wanted to reach.

The result was a diverse set of content showcasing real stays, family moments and outdoor experiences across Australia. From Instagram Stories and Reels to in-feed posts and a high-performing TikTok, the campaign delivered a mix of formats that could be reused across channels.

By placing the product into real travel moments, ParkBooker was able to shift perception and show how easy it is to discover and book unique stays through their platform.

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