Running a creator gifting campaign should feel creative and energising. In reality, it often comes with a surprising amount of administration — reviewing applicants, managing conversations, agreeing on deliverables, confirming timelines, organising shipping, and keeping everything moving. None of this work is wasted, but it is time-consuming, and as campaigns grow, the manual load grows with them.
AI Automated Campaigns were built to change that.
This new #gifted feature is designed to streamline the most repetitive parts of campaign management without removing the control, judgement, or creativity that brands value. Instead of spending hours coordinating conversations and filtering for fit, brands can now rely on an intelligent campaign manager working quietly in the background — keeping momentum high and admin low.
Why We Built It Working closely with brands and creators every day gives us a clear view of where friction actually lives inside gifting. Finding creators isn’t usually the hardest step. The real slowdown happens afterwards, in the back-and-forth required to confirm alignment, expectations, and timing before a collaboration can begin.
Those conversations matter. They protect brand outcomes and creator clarity. But they are also highly manual, and they limit how quickly a campaign can move.
AI Automated Campaigns grew from a simple idea: what if the most experienced campaign manager in the room could be built directly into the platform?
Developed in-house by the team behind #gifted’s creator matchmaking and ranking systems, this feature brings together intelligent fit assessment, automated collaboration conversations, and structured campaign progression in a way that feels seamless rather than technical. The goal isn’t automation for its own sake. It’s removing friction so brands can focus on outcomes instead of coordination.
How AI Automated Campaigns Work Using AI Automated Campaigns is designed to feel familiar, with just a few additional steps that dramatically reduce the manual coordination usually required to run a creator gifting campaign.
1. Start your campaign with the AI Campaign Manager
2. Set up your gift as usual
3. Brief your AI Campaign Manager
4. Choose the conversation style that fits your brand
5. Intelligent assessment and creator filtering begins
6. Confirm the collaborators you want to work with
7. Automation completes the remaining administration
8. Content begins to land
9. Mark collaborations as complete
The process remains straightforward, but the time and effort required to manage it are significantly reduced.
Brands can also step in and take over management of the campaign anytime. From adjusting a message to turning automation off and completing the campaigns manually, you are as in control as you want to be.
This means that if there is a stage of the process you prefer to control while automating another stage - you can. We believe in customising the #gifted experience to you and that doesn't stop at AI, or anywhere else.
What This Changes for Brands The immediate impact is time. Tasks that previously required hours of coordination can now happen in the background, allowing teams to run campaigns with far less manual involvement.
But the more meaningful shift is strategic. When campaign management becomes easier, brands gain the freedom to think beyond single activations. More campaigns can run at once. Creator alignment improves through consistent filtering. Content reaches market faster. Gifting begins to operate less like a project and more like an always-on growth channel.
Early usage is already showing significant reductions in coordination time per campaign, alongside faster creator confirmation and smoother execution overall. Just as importantly, brands retain full visibility and final approval at every critical step, ensuring automation enhances control rather than replacing it.
A Step Toward the Future of Creator Collaboration Creator marketing continues to accelerate, and expectations around speed, scale, and consistency are only increasing. The systems supporting gifting need to evolve with that pace.
AI Automated Campaigns represent a meaningful step in that direction — not by changing what makes creator collaboration valuable, but by making it easier to run well, more often, and with greater confidence.
And like everything we build at #gifted, this is only the beginning.
