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Strategic marketer MADELINE GEORGE shares her expert insights on the ever-evolving world of influencer marketing, drawing from over 15 years of experience with industry giants like ASOS and boohoo. Discover how Madeline’s innovative strategies can help build brand awareness, drive engagement, and create impactful campaigns. From the rise of Instagram to the launch of TikTok, Madeline’s got the scoop on leveraging influencers to elevate your brand. Ready to unlock the secrets of influencer marketing with Madeline? Let’s dive in!

Struggling with ineffective ads? Unlock authentic influence with product seeding - the strategic gifting of products to influential creators. When trusted influencers organically rave about your brand, it resonates like a friend's recommendation, boosting conversions and visibility. From cost-effective reach to a goldmine of user-generated content, product seeding offers unbeatable benefits. Find out more..

A side hustle might start small… but that doesn’t mean it needs to stay small. Whether you’re looking to make more money or make a mark on the world, the right tools make ALL the difference. I’ll show you how to go from ‘side hustler’ to ‘business owner’ with the only two tools you’ll need.

Are your Facebook ads failing since the iOS 14.5 update? Find out how Apple’s latest update has changed the Facebook Ads landscape for good and how you can leverage influencer marketing to keep costs down and revenue up.

Would you buy a product because we told you to or because your favorite influencer (who you’ve followed forever and who makes the best content) gave a glowing review? Exactly. That’s why the power of an influencer review is off the charts.

Micro-influencers are social media users who are well known in their particular niche and enjoy high engagement rates from their audiences. Embracing the ‘quality over quantity’ ethos, partnering with a micro-influencer (and their active audience) can help your brand grow.

When people look for brands online they look for reviews, testimonials, and trust metrics. The more of these metrics you earn, the stronger your social proof. Here’s how to tap into this psychological phenomenon to drive conversions.

User-generated content (UGC) is any content made by customers instead of brands, and it’s the secret weapon you need to grow your business.

Gen Z is a demographic every brand wants to impress…but it’s easier said than done. Worth an estimated $150 billion in global buying power, you’ll need to adopt specific marketing strategies to connect with these emerging decision-makers, and here’s how you do it.

Ready to launch your brand or latest product but not sure how to build anticipation? Try these low-cost strategies to generate hype and whip your audience into an excited frenzy.

Growing your Instagram following is essential to building customer relationships, driving website traffic, and boosting sales. It’s better to focus on specific tactics than stumble from one to the next, so be a strategist - not a generalist - with our 7 tips to grow your IG audience (oh, and they’re 100% free).